Arizona Health Care Cost Containment System (AHCCCS) is advertising on standees on middle school and high school campuses to bring attention to the safe usage of cannabis and the availabilty of mental health counseling for teen students.
The advertising standees on school campuses are in high-traffic locations where they are sure to be seen by teenage students as they enter and exit the junior high schools and high schools, go to class and participate in recess and other activities.
The public service announcements both bring revenue to the school and help send a positive and helpful message to the students -- thereby helping the school administration.
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