Advocacy group California Safety and Justice is promoting voting on a particular ballot proposition by advertising on lunch trucks (also known as food trucks). The ads run before Election Day and ecourage voters to voter a particular way on the proposition. The food truck ads are geared towards the Latinx/Hispanic community.
The lunch truck ads run in the morning for the breakfast shift and in the afternoon for the lunch shift. The food truck ads cover many miles every day resulting in lots of impressions.
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