For new job openings, Cox Communications posted ads inside gyms, fitness centers and health clubs in a regional recruitment campaign.
The commercials are on overhead digital screens in various gyms. The video ads are visible to gym members and guests in common workout areas, such as in the free weight area and cardio equipment areas.
The ads are 15 seconds long and appear approximately six times per hour for the entirety of the gym day (typically 5 am to 12 midnight; some gyms are open 24 hours per day).
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