A local health care agency is reaching its vulnerable population by advertising on check cashing jackets/envelopes with COVID prevention and safety messaging.
The cash jackets are distributed in check cashing venues such as ACE and similar venues.
The audience is typically low income and Spanish speaking.
The cash jackets are fully branded with the health care agency's messaging (i.e., full exclusivity throughout the whole jacket/envelope).
The cash jackets are impactful because consumers take the jackets/envelopes home with them thereby "retaining" on to the message and potentially passing the message on to others.
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