Jobcase has activated a take-over of the 35th Street Station in Chicago (also known as Sox Station) with a train station domination advertising program. Every single ad in the station is dedicated to Jobcase's various creatives. The ads feature various models with attention-grabbing headlines.
Viewers feel the impact of a station domination immediately when they enter the station. The station domination ads immerse train riders with alternating creative messaging about the company's services in a "captive" setting. Being the only advertiser inside the train station lends credence to the brand and amplifies the messaging. This kind of takeover-advertising of subway and train stations is sometimes referred to as a "station domination" or "station takover".
The side by side ad displays feature creative that complements each other with one creative continuing to its neighboring display.
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