LiveNation has an impactful tool in its advertising arsenal: shopping mall advertising. The concert promoter markets certain new live music concerts, shows and festivals with shopping mall advertising.
The ads feature the concert venue, time and date along with a creative mix of imagery and graphics. The ads are placed in shopping malls near the concert venue.
Shows change from week to week and with a national network of malls, most concert venues have shopping malls nearby.
With digital / LED shopping mall ads, LiveNation can activate advertising faster and save money because of the absence of printing and installation costs. More and more screens are being converted to digital displays allowing LiveNation more opportunities for digital mall ads. And with digital advertising screens, LiveNation can rotate or change out creative at no additional cost.
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