After a competiting bidding process, the New York State Department of Motor Vehicles selected Blue Line Media for its statewide public safety campaign with gas station advertising.
The ads are posted in about 120 gas stations across the state. The ads are a combination of pump top displays and nozzle displays. The pump tops are large and close to eye level. The nozzles are visible when customers look at the nozzle as they move it from the pump to their car and back again.
The creative is bright and easy to spot. The ad, with its bright yellow background and black color font next to a cartoon motorcycle, resembles a retro highway safety sign.
The ads request drivers to "Watch for Motorcycles! Look Twice. Save a Life."
The ads are posted in stations in the following DMAs:
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