Companies are increasingly using static and digital/LED mobile billboard truck advertising to advertise job positions or job fairs. The mobile billboard trucks can go almost anywhere or park somewhere, giving the recruiter the ability to send trucks to competing locations and recruit candidates with better job offers.
The digital/LED mobile billboard trucks add value because the lead time is shorter and the creative can be changed out remotely or put in rotation with other creative from the same recruiter.
Also check out Walmart's video below.
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