For its most recent convention, Johnson & Johnson turned to Blue Line Media to execute a taxi staging. In other words, to place ads on tops of taxis that travel around the convention center in a caravan. The taxis ran one hour in the morning and one hour in the afternoon on the weekend days of the conference.
With heavy traffic around the convention center, the taxis were able to drive extra slowly for all convention attendees to view the ads. The taxi ads were a big hit; the taxis themselves were heavily photographed and talked about.
As is visible in some of the pictures, convention attendees (as identified by luggage, suits and branded polos) were constantly near the taxis.
And for the Johnson & Johnson employees, an added benefit was that the taxis took them to dinner while other convention attendees had to wait in long taxi lines.
Blue Line Media is not the owner or exclusive provider of advertising formats presented on this website.
Not all images represent ads placed by Blue Line Media. Images may be subject to copyright. Names and trade and service marks are property of their owners and are not intended to endorse Blue Line Media.
In accordance with its Accessibility Statement, Blue Line Media is committed to ensuring accessibility of its website. To report an accessibility issue, request accessibility assistance regarding website content, or to request a specific electronic format, please contact the accessibility coordinator at 800-807-0360 or complete the form. Reasonable efforts will be made to accommodate all needs.